🚀 Success Story: Yum Yum Videos — Digital Growth Since 2019
Not every project starts with optimization. Some are built from scratch and grow over time through smart, consistent technical decisions. This is the story of Yum Yum Videos, whose website was fully designed and developed from scratch in 2019 and has been continuously optimized ever since.
This wasn’t just a redesign or a one-off update — it was about building a strong foundation and guiding business growth with strategic, long-term decisions.
🌍 Context
Yum Yum Videos is a global animated video production studio, competing in a high-stakes international market alongside top companies and high-growth startups.
Today, it ranks among the top in its field, #1 globally for ROI in explainer video companies, and has helped clients raise over $1B in funding through impactful video content.
In this scenario, the website is more than a showcase — it’s a powerful tool for generating leads and driving business growth worldwide.
⚙️ Approach
The project kicked off in 2019 with a complete design and development from scratch. From there, we implemented a continuous optimization process, where every improvement builds on a solid technical foundation.
Built fully custom in WordPress, the site gives full control over architecture, performance, and scalability — enabling us to create a flexible system for crafting, scaling, and optimizing landing pages targeted at specific search intent across global markets.
🧩 Key Pillars
- 🔍 SEO & Strategic Landing Pages: Over 100 pages developed to target key search terms in international markets.
- 🏗️ Scalable Architecture: Built to grow without losing clarity or performance.
- ⚡ Performance Optimization: Continuous improvements to achieve top Core Web Vitals metrics across the site.
- 🔄 Iterative Process: Constant updates aligned with business growth and new opportunities.
📈 Results
This sustained approach created a website that not only reflects the high level of service the company offers but also competes globally and scales content without performance compromises.
- 🥇 #1 in global ROI rankings for explainer video companies
- 💰 $1B+ raised by Yum Yum Videos’ clients
- 📄 100+ Active Landing Pages optimized for international SEO
- ⚡ 100% Core Web Vitals passing across the site
- 📅 6+ Years of continuous project evolution
The main challenge wasn’t just achieving high performance metrics — it was maintaining them over time on a constantly evolving site.
Beyond metrics, the real win is a website that acts as a living system, ready to adapt and grow alongside the business.
🧭 Evolution Timeline
- 2019: Full website design and development from scratch, including initial optimizations.
- 2020–2022: SEO expansion and new landing pages development.
- 2023: Technical optimization and performance consolidation (Core Web Vitals).
- 2024–Present: Continuous iteration, UX improvements, and site evolution.
💬 Client Testimonial
“A company with incredible attention to detail, highly professional and meticulous. Our experience was outstanding and exceeded our expectations. We will continue working with Joaquín regularly because we trust his expertise and dedication. 100% recommended. We’ve worked with several different providers before, but he’s the only one who delivered the level we needed.”
Karina S. — Yum Yum Videos
🧠 Conclusion
After more than six years, the true value of this project isn’t a single improvement but the accumulation of smart decisions over time.
The Yum Yum Videos website isn’t a one-time redesign — it’s a continuously optimized platform, where every update is aimed at achieving one goal: better ranking, faster load times, and higher conversions.
💡 That’s the difference between having a website and having a real growth engine.
